We’ve introduced a new, intuitive color-coding system, so each product instantly “speaks” through its color, telling you what’s inside. Now, just one glance at the packaging is enough to know exactly what you’re picking.
Why is it so convenient?
Quick flavor identification
No more searching and reading labels – the color instantly tells you what flavor is inside.
Better shelf visibility
Products with assigned colors catch the eye and stand out from the rest, making shopping simpler and more enjoyable.
Colors and flavors in a new edition:
Green – duck – a bold flavor for adventurous food lovers
Yellow – chicken – juicy chicken, light and delicate
Red – beef – rich and intense, a classic favorite full of flavor
Purple – lamb – luxury in every bite
Pink – salmon – aromatic beef that delights the palate
Turquoise – deer – wild and savory, a natural taste that excites your dog’s senses
Blue – rabbit – delicate and refined, a gentle taste dogs love
Brown – horse – unique and hearty, a distinctive taste for true connoisseurs
One color – one flavor. Simple, fast, and convenient!
Now your shopping is easier, more enjoyable, and more intuitive. Just take a look at the packaging, and your favorite flavor will find you.
Find the Perfect Treat for Your Dog
Each treat line is designed to make your dog happy while making shopping easier for you. With our new color-coded system, choosing the right flavor and function is simple: just look at the color and icon on the packaging, and you’ll instantly know what’s inside. From soft, chewy rewards to intensely scented sniffing treats, every line has a unique purpose and taste, helping dogs stay healthy, engaged, and satisfied. Below, explore each line and discover what makes them special.
Sniffy – intensely aromatic treats
The Sniffy line features treats with a very strong aroma that engage dogs in sniffing and play. They can be placed inside toys like Kongs, allowing dogs to explore scents and entertain themselves for a long time. Their main purpose is to stimulate the sense of smell and provide both mental and physical activity through scent-based play.
Chewy – slightly soft and chewy treats
The Chewy line consists of soft, slightly chewy treats that work perfectly as a reward or training snack. Their texture satisfies the natural need to chew and helps maintain healthy teeth. Each treat in this line is made from high-quality meat, making them highly appealing to dogs. The background color of the label corresponds to the type of meat, making it easy to quickly choose the right variant for your dog.
Meaty – high-meat treats for picky eaters
The Meaty line is a true feast for selective dogs—treats packed with meat and rich in flavor. Ideal for picky eaters or dogs that need extra motivation to eat. Each treat in this line is nutritious and delicious, and the variety of meats makes it easy to find a favorite option.
Collagen – hard treats supporting joints
The Collagen line was created for dogs that need joint support. These are hard treats containing collagen, which helps support joint health and maintain mobility. Perfect as a reward for active and senior dogs that require additional support for their musculoskeletal system.
Rawhide – pressed hide bones
The Rawhide line includes pressed bones, most often made from beef hide, which not only taste great to dogs but also serve a hygienic function. They keep dogs occupied for a long time, help clean teeth, and reduce plaque buildup. An ideal choice for dogs that love long chewing sessions and need natural stimulation.
Veggie & Sea – treats with vegetables, fruits, and fish
The Veggie & Sea line combines natural plant-based and marine ingredients, including fish, seafood, fruits, and vegetables, creating exceptionally aromatic and healthy treats. Fish in a dog’s diet provide high-quality protein and valuable omega-3 fatty acids that support skin, coat, and heart health. This line is perfect for dogs that require a varied diet or prefer seafood flavors.