The dog lovers’ picnic, organized in a picturesque park by the lake in Błażejewko, Wielkopolska Province, attracted numerous pet enthusiasts along with their four-legged companions.
Participation and Reach
The event drew dozens of participants, including families with children, local residents, and dog enthusiasts from nearby areas. Presence at such an event allowed UniQ Pets to significantly increase brand recognition among the key target group — pet owners and families. Thanks to marketing campaigns (including social media posts by the partner and organizer, MojaMała Stolarnia, with a reach of over 7,000 people, and media partnerships with Gmina Kórnik and Sołectwo Błażejewko), the event information reached a broad audience.
Attractions and Engagements
Many engaging activities took place during the picnic, delighting both people and animals:
- Educational workshops led by industry experts, sponsored by UniQ Pets, strengthened the brand’s image as caring and focused on animal welfare. These workshops covered dog training through positive reinforcement, such as treats, and we showcased a wide range of our goodies.
- The dog play zone attracted many owners, allowing them to interactively explore UniQ Pets products and services, which fostered direct engagement with the brand. Potential clients could browse a broader assortment, including plush toys, interactive toys, treats, beds, and natural snacks. Dogs received our horse ears as snacks.
- Contests and competitions with attractive prizes sparked healthy rivalry and joyful emotions, building a strong emotional bond with participants. The highlight was large outdoor games, which served an integrative function!
The event, sponsored by UniQ Pets, became not only a place for shared fun but also an excellent opportunity to build positive relationships with the brand. Thanks to the presence of UniQ Pets, the picnic offered many attractions that highlighted our commitment to the well-being of our pets.
